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UK Government

Unlike the other list-members who use social media as a means to convince people to buy/utilize a separate product or service, the sole purpose of the UK Government’s social media efforts is to promote use of the UK Government’s social media efforts.

Already 60 million citizens strong, the United Kingdom does not seem to be recruiting too many new faces. Instead, 10 Downing Street‘s social media efforts are designed to allow better and clearer access to the government. So instead of selling widgets or promoting a service, 10 Downing Street is sponsoring the development of civic-minded citizens by making the government seem more accessible via its use. It also makes Prime Minister Gordon Brown (aka “the PM”) look pretty tech-savvy.

So let’s jump in and see what the UK’s been up to. Case Study

Pandemic Flu Leadership Blog

Ogilvy PR coordinated a day long Leadership Forum in Washington D.C. to gather prominent leaders from these four sectors to talk about the most effective strategies to engage their peers in the effort. But how could we leverage the event to generate awareness among leaders who would not be in the room?

The Digital Influence team analyzed online discussion about pandemic flu and discovered that, although the subject had slipped from the headlines, it was still being discussed within social media, including a high volume of chatter within a committed community that referred to themselves as “flublogia,” who believed the government was telling citizens, “You’re on your own.” Therefore, in addition to engaging prominent leaders, we needed to demonstrate that the government was listening and willing to engage with citizens in a transparent conversation about what needed to be done to prepare. Case Study