Paul Young Uses Social Media On His Birthday For Charity

Paul Young, a member of Charity:Water non-profit organization used social media on his birthday to raise charity money for the cause of providing clean water in Ethiopia. Paul used Bit.ly to track the hits on his charity page and used Facebook to spread the word amongst his friends. He also used Twitter and tweeted about this noble chairable cause. Paul raised $1,240 through this campaign. This social media experiment not only helped charity but it’s also a great showcase for the wide reach of social media tools such as Twitter and Facebook Case Study

PETCO Analyzes Product Reviews

PETCO knows pet owners are also pet lovers and they consult each other on buying products. To increase their sales, PETCO came up with product reviews of customers and incorporated ratings and reviews into email campaigns and in turn got 5 times boost in rates. In association with Bazaarvoice, it differentiated four and five start products which gave 40% more conversion and 60% more average order value than normal shopping ways. Case study

Sports Media Challenge Takes Football To Youth

Sports Media Challenge decided to popularize football among youth by launching the football blog called Every Game Counts (EGC). It carries posts by famous bloggers, most of whom are new to the online world. It is extensively linked to other blogs and message boards and carries details about hot subjects. Since its launch in August, the blog has attracted 25,000 unique hits and succeeded in building brand awareness online. Case study

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