Spreading i-Mode Concept Among Influencers

StarHub using Vocanic conducted a media campaign to launch the i-mode phone service and select Influencers interested in this concept by inviting them to a microsite which also gave them a chance to repost their profile on blogs. The Influencers could practically test the service. Vocanic came up with campaigns like “Treasure Hunt” and enhanced blogging, conversation with influencers and offered them i-treat token with which anyone could purchase the phone on discount. Case study

Pre-launch Word-Of-Mouth Campaign By T-Mobile

To create hype about myfaves mobile before its launch, T-Mobile conducted a WOM campaign. 100 influencers were selected by evaluation through online mails, editorials and offline promotions. They were provided with the set, software, webcam and insidermap. Project blogs were created wherein they posted comments and shared with family and friends on topics like usability, handling, packaging and bill-checking. Awards, photo competitions, interviews and videos further motivated the insiders. Case study

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