Radian6 took support of social media to advocate its social-media-monitoring platform amongst marketing and communication professionals. For the same, they planned a webinar series to educate and attract marketing decision-makers who wanted to learn about social media but had yet to embrace it in their own activities. It also announced the program through emails, Facebook ad and word-of-mouth organizations. The campaign turned to be huge success as over 1,500 people registered for the first Twebinar and it generated significant blog coverage and website traffic from 71 countries including over 2,000 tweets that were recorded during the event. Case study
A campaign launched to reach a wide base of consumers for a new service of sniff (Social Network Integrated Friend Finder) by New Media Age mobile turned out to be huge success. To generate maximum awareness a multimedia news release was organized which included demonstration of how the services work, registration process, spokesperson interview and detailed Q&A session regarding sniff. The launch campaign was a sure hit, sniff website was able to log nearly 21,000 visits and 5,000 downloads of the Facebook application. Case study
Yahoo launched a new community designed to exploit the world’s knowledge. To popularize its Q&A site Yahoo Answers, the company planned a marketing campaign that bought real users to the center stage of it. Users were challenged to solve some of the world’s most important issues, through a month of high profile questions from celebrities. Offline, the idea was showcased through a big event in a famous location. Since its launch, in December 2005 the site has achieved tremendous success and turned out to be the most popular site with 60 million users and 120 million answers worldwide. Case study
ACDSee utilized social media to generate awareness regarding its powerful organizing capabilities to digital scrapbookers. The marketing tactics proved to be successful in establishing the software brand. The entire campaign began with a post in a forum outlining how ACDSee Photo Manager met organizing needs. People went on to ask questions and the company responded with technical support. The interest of people and the resources of the company grew significantly. As a resultant, ACDSee conversations were visible at over 50 sites. Case study
CoffeeCup came up with an innovative idea tomarket its ideas. It took the help of its ambassador program where 6000 ambassadors were selected through CoffeeCup Software. The selections were based on the purchasing patterns over the past 10 years. These representatives were provided with tools that helped them spread the word about CoffeeCup online and in the real world. They were also given CoffeeCup team member T-shirts and CoffeeCup ambassador business cards. Case study
Nokia one of the brand leaders in mobile industry to compete with new contenders came up with a strategy to build a network of ambassadors to spread buzz about Nokia software and services through both on and offline channels. The company, in collaboration with Finnish Agency Satama, built a website/landing page, at which Nokia fans could register to become product ambassadors. The participants were also provided incentives to sign up. Within 4 months over 5500 consumers had signed up for ambassador program and helped the company to spread information regarding its software and services to over 134,000 consumers. Case study
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