Cisco decided to use a social media campaign to promote the launch of it’s upcoming ASR 1000 Router Series. Cisco created a fun micro site to spread the word and grab public attention. Videos were cross posted to YouTube to extend reach. Cisco also created a Facebook group, an interactive 3D game and a custom widget to promote the ASR 1000 series. It featured the ASR 1000 series on it’s blog and sent a two paragraph teaser to press to fuel buzz. The product was launched online and launch videos posted on Facebook and YouTube. Cisco received a lot of sales inquiries through this campaign. Case Study
In 2002, SAP decided to use a social media campaign to promote it’s latest Web based platform – NetWeaver. There was a strong need to talk to the developer community. SAP Developer Network provided the perfect answer to bring together developers, customers and others interested in knowing more about SAP products. Discussion forums were added and people encouraged to post to them. These were followed by blogs and employees, customers, consultants were encouraged to post. Later, a formal Junior Blogger program was launched for newbie bloggers. The Premium Access Zone offered Premium Content and served as a great source for revenue. Case Study
Progress DataDirect, the world leader in data connectivity and mainframe integration, decided to adopt a social media campaignto spread awareness for its products and promote sales. Though the major focus was an online blog, the company also used twitter, facebook and podcasts to spread product awareness. The blog was used as an extended platform to communicate things which are hard to do using a website or a press release. The number of visitors being re-directed from the blog, twitter and company’s face book page to it’s website increased manifold and generated crucial sales leads. Case Study
The Mac Business Unit at Microsoft (MacBU), with a goal was to provide support to the Mac blogger communities and increase their visibility within these communities, initiated “Blogger Lounge” at the recent Macworld conference in San Francisco. The Lounge supported the Mac blogger community by providing free, fast internet access and a comfortable environment for people to write about their experiences at Macworld. In addition, people got a chance to meet fellow bloggers from Microsoft. The initiative turned out to be tremendously successful in terms that it received the presence of an average of 50 bloggers per day in the Lounge, 96 posts mentioning the Microsoft Blogger Lounge were posted also nearly 26 photos were posted to Flickr. Case study
Radian6 took support of social media to advocate its social-media-monitoring platform amongst marketing and communication professionals. For the same, they planned a webinar series to educate and attract marketing decision-makers who wanted to learn about social media but had yet to embrace it in their own activities. It also announced the program through emails, Facebook ad and word-of-mouth organizations. The campaign turned to be huge success as over 1,500 people registered for the first Twebinar and it generated significant blog coverage and website traffic from 71 countries including over 2,000 tweets that were recorded during the event. Case study
A campaign launched to reach a wide base of consumers for a new service of sniff (Social Network Integrated Friend Finder) by New Media Age mobile turned out to be huge success. To generate maximum awareness a multimedia news release was organized which included demonstration of how the services work, registration process, spokesperson interview and detailed Q&A session regarding sniff. The launch campaign was a sure hit, sniff website was able to log nearly 21,000 visits and 5,000 downloads of the Facebook application. Case study
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