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New Jersey Public Library

The New Jersey State Library partnered with INFOLINK to sponsor the Super Librarian Video and Comic Contest as a replicable model that libraries could use to seek out teen influencers. The goal was to create a low cost campaign utilizing free or minimally priced web 2.0 tools to allow “influencers” in the teen community to spread a positive message about libraries.

The contest announcement was accomplished through the efforts of local libraries inviting kids to create a video or comic. We used iWeb, YouTube and Blogger to create an online presence. The online voting was conducted with PollDaddy. The public voted for two winners, one for video and one for the comic. Winners received a MP3 video player.

Case Study

U.S. Library of Congress

Apparently the Library of Congress has been blogging for more than 2 years now, and while they don’t post very frequently, the manner in which they write content is fun, engaging, and puts some personality and humor back into the Library. Most of the posts are made by Matt Raymond, whose humor and relevancy keeps audiences engaged (with most posts experiencing double digit comments). Who knew that library’s could have a sense of humor? Case Study

Random House

Random Buzzers is a teen-focused book community/social platform that allows teens with an interest in writing to interact with their peers in the co-creation of writing projects, engage with Random House authors in weekly discussions, have their reviews featured throughout the official Random House site, and read books exclusively before they hit shelves. Case Study