Dwell, a sustainable design magazine, hired Swirl to implement a social media campaign to promote it’s ‘Dwell on Design’ event. Swirl chose Twitter, Facebook and Blogger to reach out to people on the internet. The campaign started with creating an online media kit for bloggers. The kit included videos, photos, banners, slide shows etc. for the event. A list of popular blogs relevant to LA/ South California, Design, Sustainability was compiled and finaly 200 blogs were included in the Blogger Outreach program. A Facebook event page and Twitter were used to promote the event. The results – a sold out event Case Study
Using ReferNow.com, a recommendation service, Lear Capital, a precious metal company added 26,000 projects and customers to its record in a short span of six months. The service technically helped in conducting referral campaigns, sorting results and distributing prizes. It has accelerated the business of the Los Angeles-based company by $6,000,000 annually. According to company’s President Kevin DeMeritt, ReferNow.com has been a commercial way of increasing the clientele. Case study
The Dow Chemical Company created an internal blog to initiate discussion among its 43000 employees all over the world. Its foremost motif was to convey the chairman and CEO Andrew Liveris’ vision to the employees and make him available to them at ease. Through this, employees are coming up with new topics and also posting comments on earlier ones. It also showcases discussions on workplace concerns and company issues. Case study
Jig-A-Loo partnered with Fanscape and Horizon and Taxi to create an online word-of-mouth marketing campaign. Fanscape adopted the approach of linkage with lifestyle websites to integrate links, articles, promotions, contests and reviews of Jig-A-Loo. This resulted in getting credible contacts and hitting the right target audience. Fanscape was able to obtain 139 placements through promotions, editorials, videos, reviews and forum posts. This also increased Jig-A-Loo’s brand visibility and credibility. Case Study
Up Your Budget Treasure Hunt for Budget Car Rental in 2005, the first ever blog-based viral marketing campaign, promoted entirely through bloggers and blog advertising – with no traditional marketing whatsoever. The results: one million unique visits to the site, 2,000 registered treasure hunters, and over 10 million page views in only four weeks. The clue videos were downloaded a total 43,000 times. There were 19.9 million blog advertising impressions at an average cost of 33 cents.