When it comes to delivering credit education when expenses are on a high, Money Management International decided to make regifting an alternative to buying gifts. With a holiday-themed microsite regiftable.com they allowed visitors to write their regifting story and participate in contests. This encouraged word-of-mouth publicity. Interactive features like “Regifting Robin” were created which impressed visitors. Regiftable.com generated over 600 media exposures and was featured on Yahoo, MSNBC, many blogs. More than 100k customers visited Regiftable.com which contributed to more than 700+ user generated stories. Case Study
H&R Block needed to change its brand image from brick and mortar tax service providers to online tax preparation solution brand. On Twitter they built an online community to provide information and an online presence. This was developed by 360i. Topics were discussed and customer’s problems were heard. Perceptions were changed and the customer base was increased and established the brand online. Case Study
When I first noticed Quicken Loans on Facebook, I thought this may be a good area for them to discuss home loans. While I did find out about their $500 credit to first-time homebuyers, I also was asked my opinion of a potato chip called Popchips, and updated about a teacher’s retirement (who also happens to be the father-in-law for the person managing the page). I wish I was joking, but see the screenshots below as proof. One tip to make this a better page is simply to stay on topic. I just purchased a home, and when I was wading through the waters of choosing a loan, I would have loved to have a place to ask questions and get real answers. I don’t care about your father-in-law on a personal level. I do care about what loan he would choose and why. If it is going to be personal, at least make it relevant. Case Study
In January 2007 the TurboTax team launched the “TaxRap” contest. To participate, contestants submitted homemade rap videos about doing their taxes with TurboTax. What was at stake? A grand prize of $25,000 “real chedda,” plus prizes for 1st and 2nd place and “TurboTax Bling” for the top five “Viewer’s Choice” awards. What were the results? Over 500 submitted videos (the top 30 would make any agency green with envy), 3M+ views, 900+ incoming links, 700 blog mentions, 950+ MySpace Friends, 20+ features on TV, increased shelf space for universal search, and an ROI positive campaign. Case Study
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Tod Maffin, President of