Quizzle.com, launched by Quicken Loans proved to be a huge word-of-mouth marketing success. The website was launched to build long-term relationships with future and potential customers and provided free credit reports and scores, home value reports, mortgage recommendations. The website was solely promoted through word of mouth, using blogger outreach and public relations which turned out a tremendous success. As a result, a dozen of reputed sites reviewed Quzzle and it all happened without spending a dollar on advertising. Further, to add to the success, Quizzle received over 425,000 visits with 70,000 accounts were created. Case study
TuitionBids.com with an objective to create awareness and marketing tactics regarding their startup website which helped students consolidate loans or get new loans from competing financial institutions launched a creative strategy. The main objective of the campaign was to reach to the target audience and provide valuable information. For the same the company located niche websites and social media destinations to reach the target audience and focused on smart, relevant and transparent marketing. Online branded contests and effective placements on networking groups, social pages, and blogs provided necessary success. The campaign was a huge success and received over 40,000 clicks, 32 million branding impressions and 150 WOM placements. Case study
Quicken Loans managed to gain the title of a “Knowledge Partner” in Real Estate and Renting category of Yahoo! Answers by just answering to the queries of its customers for free. They started off by creating a “Home Loan Guru” profile and went on to become a reputed and trusted source of information for mortgage customers. Their answers scored 75% best answer rate with no negative feedback for their profile. Case study
Quicken Loans sponsored Bob Lee’s bicycle ride and also designed a new website and blog for him to support his fund-raising efforts. The aim was to enable Lee to narrate his experiences from his tour. This new site and blog attracted over 50,000 hits and helped Lee easily achieve his target of 50,000. In fact, he raised more than $306,000 and has set a target of $500,000. Case study
To promote entrepreneurial spirit, Intuit designed Just Start program. They launched a IWillJustStart.com website. Its budget was $1.2 million and consisted of a contest, whose winner received business grant, in-market events and word of mouth publicity. There were 2500 entries, 22,000 cast votes and more than 130,000 people participated. They handed about 300,000 CDs and downloads and were mentioned in around 80 blog posts. Case study
Social networking by ‘H&R Block’ is an excellent campaign to outreach market and advertise its tax preparation products through fake persona which is entertaining and engaging. The blog has tons of interactive facilities like a Facebook page, Twitter account, website for tax discussions and Podcasts regarding tax tips. It also provides count down clocks and important link resources. Truman, the blog’s goofy character is highly read and has 3,000 friends. Case Study
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Tod Maffin, COO and Senior Strategist at