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Petitions Go High Tech to Save a Rainforest

(NOTE: During this beta period, this is the only case study using the Regions category. Case studies will be categorized by region by the end of February.)

The Great Bear Rainforest is one of the few truly wild places remaining in B.C. until a few years ago, there were no concrete, long-term plans in place to preserve it.

To try to pressure the provincial government to ratify a protection agreement, Greenpeace Canada, ForestEthics, and the Sierra Club of B.C. launched the “Keep the Promise: Save the Great Bear Rainforest” campaign in fall 2008. Capulet Communications was brought onboard to run the social media components, which included a Facebook group that attracted more than 4,000 members and became the hub for online activities. Other tactics used included a “Bear Your Soul” Flickr Contest, local blogger outreach, and both Twitter and YouTube presences.

In the end, the government promise to protect one third of the globally significant rainforest was fulfilled. Full Case Study