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McKinney’s Snowglobe Boy

Sometimes elaborate tactics aren’t required to stimulate a viral response; all it takes is one great idea. Ad agency McKinney’s idea was to take holiday ecards to a new level by putting an employee inside a giant inflatable snow globe for four days and broadcasting it on a microsite 24 hours a day. Visitors could receive “season’s greetings” from Snowglobe Boy and chat with him.

In a week, a small seed of a Facebook page, a YouTube video and about 1,000 emails to McKinney’s friends attracted about 50,000 unique visitors, network press coverage and lots of search traffic. The buzz was astounding. The campaign generated 105 million PR impressions across all mediums.

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Design Commission Adopts PbWiki For Its Collaboration Needs

Design Commission, an award winning design firm based out of Seattle and with prestigious clientele including the likes of Sony and Corbis was looking for an effective solution for electronic collaboration. Design Commission chose to evaluate PbWiki, a Wiki collaboration tool for organizing information. The flexibility and openness of PbWiki proved to be the perfect solution for Design Commission’s needs. It made PbWiki as a part of team’s workflow and used it for recording notes from meetings, repository of credentials for software, planning and managing projects and storing staff, partner and vendor information Case Study