To generate awareness regarding its new Compass, a powerful stereo system, the company Jeep intelligently utilized social mediums like MySpace and Facebook. The social networking campaign involved organizing a series of live musical concerts throughout the country and information about each of these shows was only available through MySpace and Facebook pages. The result of the campaign is visible from the fact that MySpace profile of jeep gathered over 12,000 friends, 258 comments and over 1.3M clicks. Case study
Nokia one of the brand leaders in mobile industry to compete with new contenders came up with a strategy to build a network of ambassadors to spread buzz about Nokia software and services through both on and offline channels. The company, in collaboration with Finnish Agency Satama, built a website/landing page, at which Nokia fans could register to become product ambassadors. The participants were also provided incentives to sign up. Within 4 months over 5500 consumers had signed up for ambassador program and helped the company to spread information regarding its software and services to over 134,000 consumers. Case study
Creative advertisement ideas and marketing through social media enabled Dell to successfully launch and sell its DJ Ditty. The campaign’s media mix was led by Mitch Ferrence where he launched world’s first air guitar, lip sync, and dance instructional videos for Dell’s MP3 player DJ Ditty. It also included viral clips, viral trailers, live appearances and regular communication with fans at Myspace.com. The promotion was a huge hit since it recorded a 75% higher clickthrough rate. Case study
Square Enix, introduced Slime Knights in North America by using viral and word of mouth marketing methods. The plan involved 4 steps: educate, create content, share user experiences and promotion. The plan worked and Slime Knights ended up getting more than 14,000 members. It received more than 143,000 word of mouth references, with 53% being online. Ultimately Dragon Quest VIII ended up selling more than 500,000 units in US. Case study
Wanting to rebrand its famous Vampires Widget, Sony decided to use Facebook as part of its tactical arsenel. It launched put up banner ads on the rebranded vampire programs to advertise their sweepstake promotion. Though the campaign lasted for just three days, it received around 59,000 entries, which was far higher than 10,000 expected visits. Case study
Nokia in association with Matchstick planned for a modern and easy WOM marketing strategy to create consciousness among influential bloggers and increase the sales of its technically updated product, Nokia 6682 SmartPhone. To execute this, influential bloggers were selected based on their features of urban existence and provided with 6682 to influence the public. Lot of blog visitors read about 6682 while 73% of influencers were fascinated by the product. Case study
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