Best Buy was seeking a way to give added value to their customers outside of their physical store locations, so they decided to develop a running promotion on Twitter to answer an array of electronic and computer related questions. They expected that by finding a service that their competitors could not provide and essentially giving it away for free, it would vault them into a much higher overall market share within their industry.
Qualified employees were asked to volunteer to answer questions on Twitter
Each response was catalogued so that other users could find information faster
Over 2,900 employees have answered 40,000 questions since the program launch
While it is tough to gauge the productivity of a free service, Best Buy has seen their @twelpforce account skyrocket with followers over the past twelve months. It also had an unexpected side-effect of boosting employee morale by making average workers the voice of the company; all on an extremely limited budget. You can read more about this case study here.
It’s a little light on content, but this short four-minute video is an excellent example of a well-produced case study. Interesting to note that they’re acutely aware of how many employees have active Twitter accounts.
JVC U.S.A. is halfway through their Like It To Win It Facebook campaign, with a new giveaway each day for 60 days. Fans that “like” the daily giveaway post are entered to win that day’s prize– headphones, iPod docks, video cameras, speakers, and TVs. All Facebook sat down with RFI Studios, the digital arm of PR agency Ruder Finn, to understand how they were able to take a page that had only 1,000 fans to 35,000. Read All Facebook‘s Case Study
LG came up with an exclusive marketing tactics of humanizing its LG60 HD LCD TV to deliver a brand message. The aim of the entire campaign was to humanize and personalize the TV by associating with features like beautiful, fashionable, intelligent and iconic to the actress, Scarlet. The company used PR, online buzz and social media to build on Scarlet’s image primarily in the campaign. Also as apart from this 500 people gathered at the Pacific Design Center in Hollywood for a screening of “Scarlet” the series of TV. The campaign was successful in using the actress’s traits to personify the TV’s features and benefits. Case study
To generate awareness regarding its new Compass, a powerful stereo system, the company Jeep intelligently utilized social mediums like MySpace and Facebook. The social networking campaign involved organizing a series of live musical concerts throughout the country and information about each of these shows was only available through MySpace and Facebook pages. The result of the campaign is visible from the fact that MySpace profile of jeep gathered over 12,000 friends, 258 comments and over 1.3M clicks. Case study
Nokia one of the brand leaders in mobile industry to compete with new contenders came up with a strategy to build a network of ambassadors to spread buzz about Nokia software and services through both on and offline channels. The company, in collaboration with Finnish Agency Satama, built a website/landing page, at which Nokia fans could register to become product ambassadors. The participants were also provided incentives to sign up. Within 4 months over 5500 consumers had signed up for ambassador program and helped the company to spread information regarding its software and services to over 134,000 consumers. Case study
Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. [keynote speeches | bio]
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Tod Maffin, COO and Senior Strategist at