To give a taste of technology to older folks, Microsoft Windows, in association with Holland America Lines, conducted a Digital Workshop, an on-ship learning experience for its cruisers. It consisted of sessions like movie-making, digital photo editing, etc. The workshop was sponsored by Holland America and Windows and the training sessions were free. It recorded over 80% increase in attendance in six weeks. Case study
Recognizing the power of blogs, Yahoo! launched Yodel Anecdotal on August 2006. It carried posts by Yahoo! employees on various topics. It became a rage in the cyberworld and in 3 months was ranked 5000 from 10,000 and attracted global audience. The introduction of pictures and videos made the site more popular. It helped Yahoo! to give human name and face to its worldwide community and preview of its culture. Case study
Boulder Logic offered a Customer Reference Management to Rackspace Hosting in order to enable them to expand their reach. The software was hosted and merged with salesforce.com that they currently used for CRM. Consequently, this made the company’s approach more automatic and efficient. It standardized the data and helped them record the finished activities. The benefits were optimal use of clients, finding out customer contributions, and understanding program’s impact. Case study
Dell was languishing at the bottom due to its pathetic customer service and poor quality products. To counter that, Dell used social media. It led to Michael Dell retaking the company’s reins, enhanced quality and improved customer relations. Only about 22% blog posts are negative, 7000 new ideas were generated and the site had 200,000 hits a month. Direct2Dell gets over 5 million hits a month and is top-most company blog. Case study
To carve a niche in blogosphere and expand their brand, HP reached out to the exclusive group of writers and fans by providing them with 31 HDX “Dragon” systems. 31 Influencers were selected who got these for 31 days to award lucky readers on winning their contests. It was a fresh concept as 31 bloggers, HP and the HDX Dragon promoted each other on the same platform. Case study
Network Solutions involved Livingston Communications, a social media group to maintain social monitoring and its social PR. This reputation management program by network Solutions aims at identifying, listening and resolving problems. It connects with people posting negative commentary on blogs and engages them in a listen and reply conversation. The company intends to decrease its negative standing by 58% and establish the company as a reputable service provider. Case study
Tod Maffin, President of engageQ digital, is a digital communications strategist, specializing in social media, mobile marketing, and viral marketing. 
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS