It’s a little light on content, but this short four-minute video is an excellent example of a well-produced case study. Interesting to note that they’re acutely aware of how many employees have active Twitter accounts.
Cisco decided to use a social media campaign to promote the launch of it’s upcoming ASR 1000 Router Series. Cisco created a fun micro site to spread the word and grab public attention. Videos were cross posted to YouTube to extend reach. Cisco also created a Facebook group, an interactive 3D game and a custom widget to promote the ASR 1000 series. It featured the ASR 1000 series on it’s blog and sent a two paragraph teaser to press to fuel buzz. The product was launched online and launch videos posted on Facebook and YouTube. Cisco received a lot of sales inquiries through this campaign. Case Study
The Mac Business Unit at Microsoft (MacBU), with a goal was to provide support to the Mac blogger communities and increase their visibility within these communities, initiated “Blogger Lounge” at the recent Macworld conference in San Francisco. The Lounge supported the Mac blogger community by providing free, fast internet access and a comfortable environment for people to write about their experiences at Macworld. In addition, people got a chance to meet fellow bloggers from Microsoft. The initiative turned out to be tremendously successful in terms that it received the presence of an average of 50 bloggers per day in the Lounge, 96 posts mentioning the Microsoft Blogger Lounge were posted also nearly 26 photos were posted to Flickr. Case study
HP’s campaign to create awareness regarding the availability of contents related to DreamWorks Kung Fu Panda movie turned up to be huge success. HP in a strategic move hosted Momblogger events in four cities, which were designed to bring HP King Fu Panda content and activities to life and incite moms to share their experiences with other moms. Over 200 moms and 400-plus children attended the events, tried HP Kung Fu Panda printable crafts, played the Activision Kung Fu Panda video game on HP TVs and PCs and accessed movie content on Nick.com/hp and Yahoo! The results were amazingly positive, the campaign capitulated over 32 blog posts with an estimated readership of 800,000, and more than 200,000 comments. Case study
Yahoo launched a new community designed to exploit the world’s knowledge. To popularize its Q&A site Yahoo Answers, the company planned a marketing campaign that bought real users to the center stage of it. Users were challenged to solve some of the world’s most important issues, through a month of high profile questions from celebrities. Offline, the idea was showcased through a big event in a famous location. Since its launch, in December 2005 the site has achieved tremendous success and turned out to be the most popular site with 60 million users and 120 million answers worldwide. Case study
To give a taste of technology to older folks, Microsoft Windows, in association with Holland America Lines, conducted a Digital Workshop, an on-ship learning experience for its cruisers. It consisted of sessions like movie-making, digital photo editing, etc. The workshop was sponsored by Holland America and Windows and the training sessions were free. It recorded over 80% increase in attendance in six weeks. Case study
Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. 
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