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The Case Study We All Want to See

Very funny little “case study” video, subtlety mocking the marketing industry’s obsession with metrics. Definitely worth a watch.

Have a look at Pink Ponies.

Using Socially Active Parents As A Form Of Brand Communication

Graco with the help of Converseon wanted to influence parents active in social media about GracoBaby. After taking account of the legalities and trainings required, Graco Get-together events were organised, parent bloggers were invited, they launched a corporate blog on parenting and babies for two-way communication and they used Flickr, YouTube and Twitter. They featured on Today Show, online activities surrounding Graco increased, reviews were positive and it became a popular search item on search organs. Case Studies

Graco Baby

Written by multiple Graco employees who have children of their own, the Heart to Heart Blog provides mothers, fathers and parents-to-be with consistently updated content that is both informative, relevant and personal. The posts cover topics that are serious, heartfelt, funny, personal, and informative, while maintaining relevance to the target audience. When you’re trusting a company to provide quality products for your little ones, it’s reassuring to know there are other parents just like you who are behind the process…. Case Study