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Victory Motorcycles launched a nationwide campaign on Facebook to bring Victory owners and potential buyers together to discuss the quality and affordability of their product. This promotion was initiated to coincide with regional viewing events where local bike owners would post testimonials on Facebook.
- To bring owners and potential buyers of Victory Motorcycles together
- Facebook promotion ran parallel to nationwide test drive campaign
- Target demographic 35-54 year old males
More than 8,000 owners and potential customers became a fan of the page within a six month period, the largest increase Victory Motorcycles ever experienced during that time period. One hundred and nineteen customers also followed through on the promotion to sign up for a free test drive, which was by far Victory’s most successful advertising campaign for the year. You can view the actual case study here.
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