Procter & Gamble (P&G), marketers of heartburn medication Prilosec OTC, utilized social medium to give away eight Super Bowl tickets on behalf of the medication. As a cost-effective, creative means popularize the campaign, the company developed an online instant-win sweepstakes. P&G also assembled a strong database of 200 influential blogs, message boards and Web sites in the area of sports, parenting and contests. To further reach the consumers it created a rich media widget for consumers to upload to their blog or social networking page and also developed Facebook profile. The results were outstanding since the campaign was able to reach 1,225,000 unique visitors on blogs and nearly39% of registered entrants qualified for a Prilosec OTC sample. Case study
Coke devised a very innovative and socially productive online marketing strategy wherein Coke Rewards team collaborated with parents and members of online community to develop the My Coke Rewards for Schools, a new rewards program designed to help students and schools in need. The parents were able to earn points from participating Coca-Cola packages and donate them to any participating school they chose, which could be redeemed by the schools. The impact was tremendous as My Coke Rewards Team integrated these insights into the design and execution of an incredibly important educational program and also led to word-of-mouth popularity of the project amongst parents, teachers, students and local communities. Case study
Graco with the help of Converseon wanted to influence parents active in social media about GracoBaby. After taking account of the legalities and trainings required, Graco Get-together events were organised, parent bloggers were invited, they launched a corporate blog on parenting and babies for two-way communication and they used Flickr, YouTube and Twitter. They featured on Today Show, online activities surrounding Graco increased, reviews were positive and it became a popular search item on search organs. Case Studies
Bounty hired Manning, Selvage & Lee Digital to promote their online “One Sheet Challenge”. Customers were asked how they used one Bounty for cleaning. The prize was $30,000 kitchen makeover. Awareness was raised amongst families, home designers and organisations. They assembled 150 online targets by giving information on the sweepstakes and reviews on the products. 39 online placements and 1 million impressions were generated. Messages appeared on high-traffic sites and search for the product increased by 1300%. Case Studies
Written by multiple Graco employees who have children of their own, the Heart to Heart Blog provides mothers, fathers and parents-to-be with consistently updated content that is both informative, relevant and personal. The posts cover topics that are serious, heartfelt, funny, personal, and informative, while maintaining relevance to the target audience. When you’re trusting a company to provide quality products for your little ones, it’s reassuring to know there are other parents just like you who are behind the process…. Case Study
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Tod Maffin, COO and Senior Strategist at