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Victory Motorcycles: Facebook Testimonials Campaign

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Victory Motorcycles launched a nationwide campaign on Facebook to bring Victory owners and potential buyers together to discuss the quality and affordability of their product.  This promotion was initiated to coincide with regional viewing events where local bike owners would post testimonials on Facebook.

• To bring owners and potential buyers of Victory Motorcycles together
• Facebook promotion ran parallel to nationwide test drive campaign
• Target demographic 35-54 year old males

More than 8,000 owners and potential customers became a fan of the page within a six month period, the largest increase Victory Motorcycles ever experienced during that time period.  One hundred and nineteen customers also followed through on the promotion to sign up for a free test drive, which was by far Victory’s most successful advertising campaign for the year.  You can view the actual case study here.

Gillette: A YouTube Case Study

Champion Involves Less Sung Athletes

Champion with the aim to provide its brand a distinct personality amongst young males, came up with a very creative and distinctive marketing strategy. It promoted the often ignored backyard athletes with incredible skills. Champion accumulated huge numbers of sports clips created by users on sites like YouTube which included videos ranging from trick basketball shots to mattress surfing. They sorted these video clippings and asked the most impressive to become part of a show. The entire exercise resulted in “Homestyle Sports,” a series of 12 episodes stitching together the best moments from these user videos. The impact of this program was far reaching then expected. Apart from creating a bond with everyday sports heroes; it achieved nearly 1.3 Mn views. Case study