Carnival Cruise Lines Uses Social Media To Promote Sales

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Carnival Cruise Lines thinks it’s pioneered the use of social media to build customer loyalty and satisfaction. Its campaign included launching a blog, a Twitter stream, Flickr photostreams, and a web site offering a virtual interactive tour, an online community/ social network offering photo/ story sharing, scrapblogging, trip planning, event organizing. The target audience was travel agents and new as well as existing customers. The results — more than one million hits on the web site and more than 20,000 online bookings Case Study

Categories:
Blog, Branded Community, For-Profit, Photos/Flickr, Travel / Tourism, Twitter, Web Site

Brand(s):
Carnival Cruise Lines

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Tod Maffin
Publisher and Co-Editor

Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. [more]

Michelle Sullivan
Co-Editor

Michelle Sullivan is Director of Social Media and Digital Communications at HKDP, a subsidiary of PR multinational Hill & Knowlton located in Montreal and Quebec City. She works with the agency’s marcom, public affairs and corporate communications divisions, guiding clients into the social media space. [more]