Building Social PR

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Network Solutions involved Livingston Communications, a social media group to maintain social monitoring and its social PR. This reputation management program by network Solutions aims at identifying, listening and resolving problems. It connects with people posting negative commentary on blogs and engages them in a listen and reply conversation. The company intends to decrease its negative standing by 58% and establish the company as a reputable service provider. Case study

Categories:
Blog, Computers, Discussion Forum, For-Profit, Public/Media Relations, Twitter

Brand(s):
Network Solutions

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Staff

Tod Maffin
Publisher and Co-Editor

Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. [more]

Michelle Sullivan
Co-Editor

Michelle Sullivan is Director of Social Media and Digital Communications at HKDP, a subsidiary of PR multinational Hill & Knowlton located in Montreal and Quebec City. She works with the agency’s marcom, public affairs and corporate communications divisions, guiding clients into the social media space. [more]