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British Airways Uses Social Media To Promote OpenSkies

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British Airways worked with Web Liquid on a social media campaign to promote OpenSkies – a differentiated customer experience for air travel. A blog was launched to share the progress of OpenSkies and gather customer feedback well before it went live. The blog was a huge hit with the premium and business class travellers and helped spread the word to larger audiences. The blog was used to launch OpenSkies, recruit flight attendants and hosted videos for the awesome in-flight experience. 20 Influential bloggers were invited for inaugural flight. The results – substantial organic search traffic and community co-creation of brand and product Case Study