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Brains on Fire Helps South Carolina Lower Smoking

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Brains on Fire helped South Carolina reduce its smoking rate by hiring 92 teens, who conducted weekend retreats throughout the state. These teens were also given access to a website to connect with each other and other goodies. The result – state’s smoking rate dropped to 11.5%, the highest in the country. It allows the state to receive $50,000 as donation and increase the members from 92 to 3000. Case study