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Best Western

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BestWesternTV is the name of their branded You Tube channel, which is supposed to be used to hold fan contests and showcase hotels. From taking a look at the videos posted to these contests, it looks like chances are looking good for winning (The most popular video contest garnered only 13 videos). Here’s also a glimpse of the type of content Best Western is placing on You Tube, and it may explain why… Case Study