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‘Be A Voice For Darfur’ Multi-Channel Ad Campaign Meets Phenomenal Success

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The ‘Be A Voice for Darfur’ multi-channel ad campaign used social media successfully to bring people’s attention to the appalling genocide in Darfur. An email linked to a website petition was spread encouraging people to sign and share it with their friends. A blogger’s kit and blogger outreach program ensured that the cause is spread through the blogging fraternity. The Facebook cause for the campaign raised over $75,000 from it’s 1,000,000 plus members. Twitter was used with hashtags and people were encouraged to tweet about it. Even Barack Obama pitched in with online videos to promote this very successful campaign. Case Study