All For Colgate Smile

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Colgate and VML formed an innovative campaign “Colgate Smiles” for the Colgate-Palmolive brand which brought out the real meaning of smiles to the public. It created enthusiasm and curiosity around the power of a Colgate Smile. The online program invited its customers to contribute their stories and own smiles and allowed them to create slideshows, games and quizzes, download desktop patterns and send messages to friends. Case study

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