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AGVA Bags For Creative Customers

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AGVA campaigned with Vocanic to develop brand’s awareness in the youth market about a range of lifestyle bags which offered customers to alter-flaps having different designs. Using Ripplevox, AGVA Style Council was created with 500 members and 300 sample bags for review. A competition was hosted for members to create their own designs where top 20 voted designs would be converted into removable flaps and go for production with a principal Asian retailer. Case study