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Adidas Asks Suggestions From Its Customers

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Adidas launched a marketing campaign entitled “New School of Thought” that provided users access to free music from electro sensation Ultraviolet Sound and a 30% discount on Adidas Originals items. Based on its success the project was launched online where it asked for suggestions on how to move forward with the campaign. The campaign enabled the company to gather valuable ideas for campaign progression. This idea was extended further and a virtual “strike a pose” Facebook photo contest was launched. Case study