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ACDSee Answers Questions To Display Its Organizing Abilities

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ACDSee utilized social media to generate awareness regarding its powerful organizing capabilities to digital scrapbookers. The marketing tactics proved to be successful in establishing the software brand. The entire campaign began with a post in a forum outlining how ACDSee Photo Manager met organizing needs. People went on to ask questions and the company responded with technical support. The interest of people and the resources of the company grew significantly. As a resultant, ACDSee conversations were visible at over 50 sites. Case study