ABSOLUT Vodka Uses Social Media To Promote Sales

ABSOLUT Vodka decided to embrace social media to promote sales and a special one day event that would happen in a secret and exclusive location. The social media campaign started with the launch of a micro-site for ABSOLUT Vodka and was then extended to using a blog by Justin Broadbent, an outreach program, a teaser campaign, a facebook profile page acting as an event teaser and a twitter account to engage users. The results were astonishing as a large number of people signed up for the event in no time Case Study