A-Team For Race Fans

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ChaCha created an A-Team (Answers Team) which provided its fans with all the answers they require on the tracks. The racer fans can access these with the help of mobile answer service. It also equipped the A-Team with tools to extend the word at national events like the Allstate 400. The A-Team also supports an online network, promotes materials and tracks down new users to send them welcome messages to test the service. Case study

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For-Profit, Mobile Application, Telecom/Mobile, Viral Marketing, Word of Mouth 		  Brand(s):


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