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20th Century Fox Uses Myspace To Promote X-Men Movie ‘Last Stand’

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For promoting the launch of the third move in X-Men series ‘Last Stand’, 20th Century Fox collaborated with Myspace. Myspace users were given exclusive access to movie promotions if they added X-men profile as a friend. More than 3 million members added X-Men as a friend in less than a month and the movie released with a huge $107 million opening over a Memorial Day weekend. After the release, Myspace profile was used to sell DVDs and digital swag. Even by conservatives estimates, the campaign generated more than $1.3 million in revenue for 20th Century Fox. Case Study